PEI services

Women Of Wellness (WOW) Program          Doula Program      

The Public Health Department Perinatal Equity Initiative (PEI) partners with Roots Community Health Center to provide Women of Wellness (WOW) and doula services to improve the health of African/African Ancestry women and their babies.  


The WOW Program educates, motivates, and supports black women of childbearing age to be healthy and well. The program teaches women how to prepare for a healthy pregnancy and how to stay healthy after birth. Virtual group sessions give WOW clients time to connect, learn, and talk about topics like healthy eating, exercise, managing stress, and more. 

WOW clients can also sign up for one-on-one sessions with a Maternal Health Navigator to talk about their personal goals and plan how to reach them.

Sign up for WOW.

WOW flyer

Doula Program

A doula is a nonclinical birth worker trained to provide physical, emotional, and informational support to pregnant people in the prenatal, birth, and postpartum periods.

The PEI program collaborates with Roots Community Health Center to offer free sister-friend and doula support services for pregnant and postpartum women of African Ancestry in Santa Clara County.

The Doula Program offers:

  • Personal support during pregnancy, childbirth, and postpartum.
  • Assistance with connecting to local resources.
  • Access to virtual and in person events that focus on wellness, nutrition, and fitness.

Eligible participants for the doula program are:

  • Black, African, or African-American
  • At least 27 weeks pregnant or up to one year post-partum
  • Currently living in Santa Clara County

To request doula services, email [email protected].

    Prenatal support includes:

    • Child birthing classes that prepare moms and support partner for the birthing experience. 
      • Signs and stages of labor
      • Pain management techniques
      • Birthing exercises
    • Assistance with developing and implementing personal birthing plans
    • Lactation and breastfeeding education
    • Emotional support throughout the pregnancy and birthing experience


    Postpartum support includes:

    • Assistance with developing and implementing a postpartum plan
    • Education on newborn care
      • Swaddling
      • Infant nutrition
      • Safe sleep practices
      • Recognizing infant cues
    • Lactation and breastfeeding support
    • Nutrition education and meal assistance
    • Emotional and mental wellness support throughout the postpartum period


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